Determined, as ever, to manage his image, Lott is reluctant to talk about his father's drinking.
The expression has also been used internally by the Government to describe its policy of managing China's image, Chinese officials say.
That does not stop chains from trying to manage their image.
Part of Miss Hahn's problem seems to be that she is an instant celebrity with no clear idea how to manage her image.
Wal-Mart's aggressive new posture is a departure from its tradition of relying on an internal staff to manage the company's image.
Clark has managed his image and public persona to maintain his popularity.
From a journalist's perspective, a university trying to manage its public image at a moment of crisis is about as surprising as a tuition increase.
Nonetheless, more than any other Spanish businessman, he continues to maintain a high public profile, albeit carefully managing his image.
The single most important thing is to manage his image.
And each star's clothing company uses Mr. Wilmot to manage its public image.