The paper's 1.1 million circulation has been cut in half and all the major advertisers have disappeared.
In the United States, major advertisers are more dependent on traditional media, particularly television.
And the major advertisers are the people who really control what you hear on the radio, especially country radio.
As of today, though, none of the major advertisers had pulled out, network officials said.
New publications have a hard time, because major advertisers are not willing to take a chance.
Department stores that are major advertisers in those newspapers will be the target of sanctions.
It was one of the major advertisers throughout the 1980s.
Many major advertisers have already committed their budgets for the year.
"Now, you've got a lot of major advertisers coming back, people with more experience on branding," he added.
Also, the Sun had never been able to attract major advertisers.