The Salvation Army is doing its first image campaign in several years.
In those years the image campaign "Aktion 5000 +" let the number of members rise above 10,000.
Recently, I was asked to create an image campaign for a telephone company that sold an long .
Enter the corporate image campaign that began last fall.
Just over a year ago, the company embarked on its first corporate image campaign in four years.
The pair built an image campaign around a single word: "research."
The image campaign came only after debate within the agency over how much it should tell the public about its work.
Make no mistake: better regulation is not an image campaign.
But I think it is important to have a good image campaign.
The slogan was dropped from active use in the late 1990s and has not been used as part of an image campaign since 1996.