In other words, he is doing a kind of cultural anthropology.
Cultural anthropology is the study of human cultures in the present.
This work is also seen as an important contribution to cultural anthropology.
He said his company had a division that used cultural anthropology in marketing.
I love the nature of languages, and my primary background is cultural anthropology.
But this might be cultural anthropology with more snags than potential.
The focus later passed from physical to cultural anthropology.
Mathews' work would now be classified as social or cultural anthropology.
After barely making it through high school, he studied cultural anthropology in Amsterdam.
Ebay made a big bet on the cultural anthropology of human beings and won.