Michael Pachter is an oft-quoted video game, social media, digital media and electronics analyst with Wedbush Securities.

"The companies are monitoring each other's investments in the press, and no one wants to be left behind," said Thomas Murtha, an electronics analyst for Baring Securities.

"He will focus on improving the operations and growing the business," said Byron Callan, a military electronics analyst at Prudential Securities.

"Idei has made his presence known," said Chuck Goto, electronics analyst for Smith Barney in Japan.

"Sony cannot afford a big delay for this product," said John Yang, an electronics analyst in Tokyo for Standard & Poor's.

"Sony has such a high penetration rate," said John Yang, an electronics analyst in Tokyo for Standard & Poor's rating agency.

"I was quite surprised," said Mark Davies Jones, electronics analyst with Salomon Smith Barney here.

Antoine Boivin-Champeaux, an electronics analyst with the Paris broker Puget Mahe, said the agreement made sense.

"They'll learn from their mistakes," said Yuji Fujimori, an electronics analyst in Tokyo for Goldman Sachs.