He said the design also helped create a community within the company by not isolating anyone from the center of operations.
What is not known is how much new designs would help.
But proper design can help guard against the moisture problem.
The choice, design and placement of the words, some fragmented, others whole, also help to pull the space together.
The client reported back few days ago that the new design is indeed helping conversion.
A great design, he said, will help him raise the difference.
Including early fabric designs and illustrations for children's books does not help.
Remember that design helps to reinforce and protect your brand.
Clever design and management is helping some small American companies make up for lack of size.
It is worth considering how design can help in every area of your business.