The jStart team has developed a model in which customer engagements drive its exploration of emerging technologies.

It will be critical for manufacturers to better understand these factors if they are to maximise customer engagement and sales growth.

"The industry is moving toward customer engagement with marketing communications as the 21st century metric of marketing efficiency and effectiveness."

He associated customer engagement to coproduction and found five ways leading to coproduction.

Some of Gallup's key practice areas are employee engagement, customer engagement, talent management, and well-being.

It is easy to measure the cost savings involved with this decision, but not so easy to measure the impact on customer engagement over time.

Features of particular industries or companies can make direct customer engagement more difficult.

Gamification has also been used as a tool for customer engagement, and for encouraging desirable website usage behaviour.

Fan sourcing connects fans with potential customers by combining live chat services and individualized customer engagement.

This will help enhance customer engagement and increase brand awareness among the customers.