Being a controversial topic, Schwahn had to convince executives to allow the episode.

When Reid moved on to work for Atlantic Records, he convinced executives at LaFace to allow him take the group to Atlantic also.

As executive producer, he had enough pull to convince executives at Colgate-Palmolive and Pepsi to support the production through joint marketing efforts.

Mr. Greifer, in turn, worked to convince Ms. Callahan and other executives of the program's possibilities.

When the studio wanted Jeremy Irons and Ray Liotta in the lead roles, Glimcher had to convince executives to cast Assante and Banderas instead.

He spent much of his time here - described as a "charm offensive" by one official - trying to convince executives that Russia could prove a reliable marketplace governed by the rule of law.

But mostly, in business meetings in New York, Washington and Seattle, Mr. Yeltsin hopes to convince American executives that Russia is a blue-chip investment.

But he argued that it would take quite some time to convince executives that the dollar trend - which has been down for more than three years - was reversing.

During its existence, the organization waged a campaign to convince the board and executives of the Honeywell Corporation to convert their weapons manufacturing business to peaceful production.

Need to convince dead-serious corporate executives that Federal Express's delivery service can improve profits?