This is clever marketing though, cashing in on a catch phrase.

What she does like, though, is clever marketing.

Stones is said to have earned his success through clever marketing and a consistently good product.

But you can chalk that up to clever marketing or plain and simple illusion.

Despite clever marketing, the 126 never achieved the frenzied popularity of the 500.

But she too predicted that new products and clever marketing would reinvigorate diet sales.

A mediocre film released in thousands of theaters will usually be more successful than a small movie, without stars, that requires clever marketing.

He did not mention that it was also clever marketing.

With some clever marketing they can, in effect, steer into the skid.

Of course, it might just be an early example of clever marketing.