But these days, the circulation wars are being fought over tiny increments.
These fashionable tabloid supplements are one of the key weapons in this circulation war.
Equally important in deciding the outcome of the circulation war, is how consumers like the 's react.
The World and the Journal were engaged in their own circulation war.
A circulation war broke out between the two papers.
In the new millennium, changes in demographics and technology will have a more significant impact on the news media than the circulation wars of old.
More likely, News managers want to run a morning newspaper so they can get clobbered in a circulation war.
But, a rival student newspaper claims the article is irresponsible and is part of a circulation war.
It was therefore not expedient to look for sensational stories purely to win a circulation war.
A brutal one-year circulation war ensued, ending in 1970 when Field pulled out of the area.
