To counter allegations of unfairness, the store allowed a reporter wide behind-the-scenes access to its Manhattan store, the company's flagship.

Many also offer major donors behind-the-scenes access.

Mr. Edwards allowed bloggers to attend events on his announcement tour and to interview him, and gave them greater behind-the-scenes access than other campaigns have.

Scout seats offers ticket holders behind-the-scenes access to the ballpark and the world-class amenities for one-inclusive price.

The documentary also shown behind-the-scenes access to their comeback preparations, culminating in their performance at the Royal Variety.

But Mr. Miller, of Washington, D.C., also emphasizes the behind-the-scenes access and status that his investment bought.

The Iron Ladies of Liberia is an independently produced documentary film that gives behind-the-scenes access to President Ellen Johnson-Sirleaf's first year in government.

The program's producers persisted, without financing but with exclusive behind-the-scenes access to Mr. Mandela throughout his 11-day, eight-city odyssey.

The program also included online video segments that took fans through the season alongside the team with behind-the-scenes access.

Last month, the Metropolitan Opera and the University of Connecticut announced an academic partnership that will provide music and drama students with behind-the-scenes access to the opera company.