In 1981 the firm joined Dentsu, the international Japanese advertising group.
Little hard news has come out of the world's biggest advertising group since it put the division on the block.
The direct advertising groups, the societies are trying to decide whether - how they feel about this, whether they're going to adopt it or not.
Other advertising groups have been going public recently, using the cash infusion from investors to expand their operations.
Self-regulation is what the advertising group has advocated all along.
The new agency, which would be the fourth-largest advertising group in the world, will go public next year, company executives said.
The advertising group will remain at that location, with a full-time staff of about 15.
Earlier, the advertising group had announced a pre-tax loss of £5.2m ($10.1m) for the final quarter of 1990.
He has also addressed several national and international advertising groups across the world.
WPP is the world's largest advertising group by revenues, and has over 2,400 offices in 107 countries.
