The right designer's name, via word of mouth or advertising, becomes synonymous with the object itself.

Do people find the site via word of mouth?

Word spreads via word of mouth, and those with a desire to show up may do so.

That information must be disseminated via word of mouth or by letter.

The business grew from there, via word of mouth and targeted marketing.

It was originally only available at that gathering or via word of mouth from those who had attended.

The album was primarily marketed via word of mouth lifestyle marketing, press and college radio.

Nonetheless, the information was passed, almost instantly, via local television and then word of mouth.

"My preference was to let people find out about it via word of mouth, but in a slower, organic way, almost underground," he said.

He occasionally offered items for free, and the site's popularity increased via word of mouth and social media.