Other established artists have used their popularity to launch labels promoting more obscure music.
And, they add, he must use his personal popularity to raise cash for the Republican Party.
Some bands have used their popularity in Japan as a springboard to break into other audiences.
There is nothing unseemly or sinister about artists in the public eye using their popularity to draw attention to issues that matter to them.
Still, the president may not be able to use his personal popularity to bring people to his side on the issues.
She has used her popularity to promote discussion of Hawaiian sovereignty issues.
If things got really bad, he might be able to use his popularity back on Earth as a tool to get what he wanted.
He also tried to use his own popularity to improve rodeo.
He then used his personal popularity and legitimacy to win public support for his regime.
He successfully used his popularity as a film hero to build a large political base.