My daughter had stumbled into Pitfall Number One for the unwary green consumer - the 'Bit-Less-Bad' trap.

The standard applied by the court to assess likelihood of confusion was that of an unwary consumer of "average intelligence and imperfect recollection".

A different breed of "loan shark" is preying on unwary consumers by taking their money for the promise of a loan, credit card or other extension of credit.

Replies: Brian, This begins to sound like some sort of scam or a product aimed at the unwary consumer.

They assert that Gallo wants "to blur the distinction between two very different products," to deceive unwary consumers.

What does anger him is packages that are subtly diminished in size, so that the unwary consumer will pay as much for, say, a 13-ounce "pound" of coffee as for a 16-ounce can.

The kicker, of course, is that an unwary consumer who bought the Collector's Edition for this particular souvenir and is dissatisfied with it can't return the game to retailers like GameStop.

In this type of Internet piracy, thieves use phony e-mails and web sites to extract personal financial information, including account numbers and passwords, from unwary consumers.

But town names in Burgundy can be something of a trap for the unwary consumer.

But getting the free reports could be an expensive proposition for unwary consumers.