Both have a habit of over paying for successful start-ups, making them unsuccessful and then shutting them down.

Vikram Ramchand is the current chief innovation officer, who has already jump-started two successful start-ups.

More often than not, successful start-ups break away from western German approaches.

"I'd like to congratulate my cousin on her successful start-up," he began.

One factor that distinguished successful start-ups from the less successful ones was a narrow and manageable definition of the markets they were going after.

International mergers seem to occur every week and successful start-ups are making overnight millionaires of people who have not gone the traditional routes.

Indeed, the most successful start-ups can be traced to an auto maker's ability to spot a niche and fill it quickly.

"It was a signal to me that they had moxie and know-how, necessary ingredients for a successful start-up."

The two agencies are among the most successful start-ups of recent years, and their founders have had profound success at the One Show.

In this time I created many successful start-ups for multinational corporations, designing and implementing the business and marketing strategy.