Caught in the middle, squeezed between increasingly sophisticated consumers and increasingly complex technology, is the typical computer retail store.

I cannot see how young people who have failed to learn anything in four years will suddenly become sophisticated consumers of education and buy training wisely.

"This is a much more sophisticated consumer," he said.

But other Chinese companies are trying to cash in on the country's increasingly sophisticated and tech-savvy consumers.

Professor Ashenfelter aims his analyses at sophisticated consumers who buy wine futures.

It's widely used especially by the more technologically sophisticated consumers.

Armed with this information, Federal employees become sophisticated consumers, more conscious of health costs than most workers in private industry.

And anyway, as a sophisticated consumer, she already knows she can pick up the best handbags much cheaper overseas.

Getting messages to increasingly sophisticated consumers is not going to be easy.

"They're sophisticated consumers, and they increasingly want to be taken seriously."