Watching it is like paging through a fat European fashion magazine at high speed in the lobby of a sleek hotel.
After all, where else could you check into a sleek, hi-tech hotel owned by Benny from Abba?
Near where the Schmulka Bernstein deli once stood, a sleek 20-story hotel is being built.
Though the 808-room Plaza was a formidable institution, with annual gross revenues of about $85 million, it faced strong competition from newer, sleeker hotels.
The ads focus on Cancun, which for several years, with its huge, sleek hotels and theme bars, has been the premier resort nationwide for spring break.
A sleek new hotel, W, prompted the locals to ask, "It's nice, but is it really Seattle?"
This sleek, stylish hotel in the theater district opted for something different when it opened its main restaurant last year.
When it opened in 1991, local television news shows gave the club the kind of boosterish coverage a sleek new hotel might have received.
Down the road is a guest house for adoptive parents, who also can stay in a sleek hotel.
From Barcelona to Bilbao, ever sleeker hotels began going up, with older ones being rehabbed, using well-known architects and artists.