They included sales traders, members of the support staff and equity sales representatives, charged with servicing the accounts of large institutional investors.

Mr. Liptack is an institutional sales trader at First Manhattan.

As Oliver Williamson, a sales trader from spread-betting firm City Index, discovered.

Mr. Zewe, 27, is an account executive and sales trader at Jefferies, an investment bank in New York.

She is a banker; he is a sales trader.

He works in Jersey City as a sales trader for institutional clients of Goldman Sachs & Company, the investment bank.

His father is a vice president and sales trader in Goldman's New York offices.

She is an institutional sales trader for Belzberg Technologies on the floor of the New York Stock Exchange.

It is now used globally by institutional sales traders and research analysts to communicate trade ideas electronically to their clients.

Mrs. Driscoll, 27, is an institutional sales trader at Fidelity Capital Markets in Boston.