One reason is that in a saturated market, even a potent new virus may inspire very few more people to buy such software.

The need to differentiate is especially prevalent in saturated markets such as the financial services industry.

The saturated market is hardly the only problem that manufacturers-turned-developers face.

"By the end of the summer, we won't have such a saturated market."

Never enter a saturated market - unless you can make a distinctive play to own it.

They turned out to be difficult to sell, due to their highly specialised design and a saturated market.

In any industry the best way to penetrate a saturated market is to offer a high-quality product.

Whether its anchors can carry the mall in a depressed, saturated market is an open question.

But the going will only get tougher in Japan's increasingly saturated market, analysts say.

He moved into a saturated international market and neglected his domestic routes.