Can responsible drinking be learned by letting a 21-year-old drink all he wants and a 17-year-old be arrested for having a beer?
For years, he has been his company's spokesman on television commercials, extolling the virtues of clean water or responsible drinking.
That is because responsible drinking is taught by example at an early age, with wine a staple on the family dinner table.
Industry public relations efforts, like "responsible drinking" appeals, have done little, if anything, to reduce such problems.
"What we're trying to do is accept that students are drinking and try to teach them responsible drinking."
"The problem is, there isn't a lot of responsible drinking."
This Council encourages the student population to practice responsible drinking and never to drive while under the influence of alcohol.
Drinkaware, a charity which promotes responsible drinking, has already signed up.
Adolescents do not have cognitive development and judgment required for responsible drinking.
Seagram started running ads on "responsible drinking" in 1934, after Prohibition ended.