And in Saudi Arabia, the biggest advertising market in the region, the ratings race is much closer.
No one expects a commercial TV network to forgo the ratings race or superstar interviews.
The ratings race may be fair, but it certainly is not balanced.
But Disney clearly felt that a high-profile symbol like this was a crucial tool in the ratings race.
And one thing that has not changed is the ratings race.
They celebrated again in late October, when it was apparent they'd won the ratings race.
Although the green flag went up on the new television season last night, the annual ratings race has begun with less intensity than usual.
You don't need to win the ratings race.
It could have developed slowly as an alternative program without being in the ratings race.
The Media Business The new television season has begun, but the annual ratings race is less intense than usual.
