That is why pretrial publicity has become a major concern and so often can adversely affect the outcome of a case.

One factor that is always difficult to measure is how publicity about a college affects the next year's admissions.

The publicity over the last six months has affected their ability to market the company.

He said the publicity had "affected our business at first, but since then the public support has been unbelievable."

Beyond that, the bad publicity might also affect their attracting other businesses and conventions, even the Fiesta Bowl, played there.

In mass, potential jurors were asked by Judge Sherman if "the publicity may have affected their judgement to sit on this case."

How did this publicity affect your business?

"During his trial," she said, "they mentioned in the case file that the publicity could adversely affect tourism."

He added that the publicity surrounding the case would not affect efforts to stabilize the medical center's finances.

The publicity affects the college; during a previous incident involving a black professor, applications were down more than 15 percent.