But they're starting to use it for promotional value.

Tonight Fox is even trying to squeeze some promotional value out of the national anthem.

Most, if not all, of the promotional value is based on his career in white-collar deception.

"The promotional value in that store is clearly positive," she said.

The article will compete with the book for readers, but the promotional value is considered worth the trade-off.

These companies provide free clips to the Riglers for the promotional value.

"Philip added much more to the promotional value of the building than he did to the design."

He said the venture would cost several million dollars, with the network receiving only promotional value.

"They're excited about the event and its promotional value."

Also, there is promotional value for the networks' anchors, who are being seen by more viewers each day than usually see them in a week.