If public, and maybe even official, media regularly and overwhelmingly label an award prestigious, then such prestigiousness must be held to be established.

The value of the product is seen raised with the branding by some added value in prestigiousness and possibly some assurance of qualities relevant to the user.

The Yale School of Drama has never participated in the festival, Mr. Young said, but an invitation was extended because of its "prestigiousness and fine work."

After completing his bachelor degree he continued his studies in New York at Pratt Institute, choosing it for the city it's in rather than for its prestigiousness or distinction.