A letter to 6,000 of them got a 40 percent response, raising $2 million.

"In our business, a 15 percent response is good."

Nearly a third of those eligible have joined the case, far more than the 3 percent response typical in similar actions.

He has learned a lesson of direct mail marketing: 10 percent positive response is victory.

Based on a 62 percent response, the survey found that bingo, which is often offered at the local centers, ranked first.

It turned out that the company got a 98 percent response, so they were given the day off.

And in July we mailed three million promotions and got a 7.5 percent response.

The direct-mail test, which went to 55,000 people, received a remarkable 11 percent response.

"We had an 86 percent response favoring use of the 3-point shot," she said.

The rebate offer drew a 7 percent response, which was quite a bit more the company had projected.