We are looking for a 22 percent drop this year.
Of this figure, 75 percent drop out by the time they are 12 or 13, Government officials say.
In the past two years there has been a 21.4 percent drop.
And it has done so without ever having a 10 percent drop along the way.
That is a 75 percent drop off from two years ago.
The 22.6 percent drop was the largest of the day.
That was a drop of 14 percent in little more than a month.
So there has been a drop of 40 percent over two years.
The average 30-second commercial last year cost $113,940, which is a drop of 3.4 percent from the $117,962 in 1985.
Sales for the fall were $751 million, down from $1.5 billion a year ago, a drop of more than 50 percent.