As a result, many investors perceive greater risk in almost every publicly traded stock.

Yet this model assumes that we perceive risk consistently, as a rational calculation of odds.

Bateson (1966) suggests that as people pay attention to a possible action, they become more familiar and comfortable with it and hence perceive less risk.

"Today, however, the Bank of Japan does not perceive serious risk to the economy," the bank economist said.

Credit-driven structures work when the entrepreneur perceives risk.

Thus engineers should learn about how the public perceives risk and makes risk decisions.

Conversely, engineers should, where appropriate, inform the public about how the profession perceives risk and makes risk decisions.

Brokers and agents also said they had not seen any panic sellers - people trying to move out of cities perceived as high risk.

It's the precision and perceived daring and high risk that you see in the team.

The Guarantee Fund was created to offer guarantees to bank so as to lower thei perceived risk.