The model represents most of de Bono's ideas on lateral thinking.

A person would use lateral thinking when they want to move from one known idea to creating new ideas.

Children often like to give one another problems that can be solved by "lateral thinking".

The firm's name can be translated as "the art of lateral thinking."

They require lateral thinking, some free association and a good Internet search engine to solve them.

And it reveals him to be an early master of lateral thinking.

There's a distinct lack of lateral thinking at play here.

In those days, I believe, the expression "lateral thinking" had not been invented.

This design itself is just a case of lateral thinking.

However, even in such cases, lateral thinking may produce creative alternatives with that could be effective.