Now it may also be rewriting the rules of movie marketing.

Read about some common problems with movie marketing in the next section.

So far, the department that has felt the most immediate effect is movie marketing.

Check out this article to learn more about how movie marketing works.

For even more information on the movie marketing, the movie industry and related topics, see the links on the next page.

Keep reading to learn the basics of movie marketing, some proven techniques and why it's such a challenging job.

The trickiest part of movie marketing is that every movie is different.

Some claim that movie marketing is now so intense and well financed that reviewers cannot make an impact against it.

Threading its way through many of those industries is movie marketing, which sells everything from shoes to hamburgers.

In a level-headed new book about movie marketing, two knowledgeable Variety editors take on those questions.