It doesn't take a marketing wizard to spot what is buoying the stocks.

Whatever the case, Mr. Main's appearance, manner and background give scant hint that he would be the marketing wizard behind America's hottest video games.

Ms. Shepherdson, who has been widely credited as the marketing wizard behind Topshop, insists on the multiple daily deliveries.

Apple's marketing wizard has deftly used speculation about his next commercial move as an essential component of each new product introduction.

And some marketing wizards have created whole tomes on selling formulas.

But it does not take a marketing wizard to know that Chevy will lose sales because the planners overlooked a bag for the shopper's companion.

Steve Sears, the marketing wizard behind the campaign, has plucked a tribal chord, and granted (some of) us an identity.

Others said they wondered whether a marketing wizard was really the antidote to Liz Claiborne's problems.

Significantly, Lieberson was a recording industry icon in the era when music lovers reigned, before the marketing wizards took over.

He had come to Apple in 1983 from Pepsico, where he was known as a marketing wizard.