With its Duncan Hines cookies, Procter again assumed that technology would lead to a marketing triumph.

The marketing triumph of the concerts, which bring opera snippets to a coveted mass market, is in linking vocal prowess with sports.

Mini, the British maker of pint-size cars, has been a marketing triumph under BMW.

And he is one of modern times' great marketing triumphs, because the mystique of his work's intellectual obscurity became its best selling point.

It was a marketing triumph, the results of which endure to this day.

It is a marketing triumph to send the Mad Men straight to a stiff martini.

The result was a marketing triumph.

The whole thing is a marketing triumph.

For me it is Apple's greatest marketing triumph and the very opposite of a spiritual experience.

Charlie-whose ads featured a no-nonsense, pantsuit-clad, independent woman-was a marketing triumph, becoming the nation's leading scent within a year of its release.