They defined it as "a powerful strategy that uses marketing principles and techniques to foster behaviour change."

In large discussion groups and small seminars, the educators pored over case studies that illustrated marketing principles.

"We have adapted marketing principles and practices to our own needs to attract students."

"More and more, we're seeing the tried and true and sometimes forgotten marketing principles coming to the Internet."

It helps us to understand marketing principles if we recognize that everyone is afraid.

For those of you in service fields, the following "bites" are based upon marketing principles throughout this chapter.

When marketing principles are applied to distribution as opposed to production, further positive results may be observed.

It followed up this insight with a basic marketing principle: that your best prospects are your previous customers.

The State of Maine developed a public education campaign based exclusively on social marketing principles which raised stormwater pollution awareness.

The board also needs to recognize that it takes money to make money and that an investment in sound marketing principles can achieve results.