In a world of marketing gimmicks, we try to keep things simple.

"It just goes to show the idea is not a marketing gimmick."

She, too, seems to know it's nothing more than a marketing gimmick.

The phenomenon, however, is much more than a marketing gimmick.

But are the condoms a good idea - or just a marketing gimmick?

A closer look at the various products and services suggests many are little more than marketing gimmicks.

This is a marketing gimmick and I'd like to see all of them gone."

But experts described the deal as a marketing gimmick, saying better value could be found elsewhere.

It is more of a marketing gimmick than a product for the masses.

If this were just a marketing gimmick, it would never work."

"It's no more than a marketing gimmick right now for studios."

That's a standard condo marketing gimmick, and anyone could have got on the list for $250.

The biggest trap is not to be pulled in by marketing gimmicks.

Friends will pass on news, new marketing gimmicks, products and what their local politician has to say.

"They ought to be a place of honor, not a marketing gimmick."

So I've obviously hit on a great new marketing gimmick: the sympathy vote.

"For example, consumers figure the companies can't sell the product without this marketing gimmick."

Not many professional sports teams can point to losing as a successful marketing gimmick.

Many filmmakers regarded 3-D as little more than a marketing gimmick.

But how can buyers be sure that environmental consciousness is not just a marketing gimmick?

They are added as a marketing gimmick and are not traditional.

He's just a marketing gimmick, a video star and a plush toy—right?

Critics, however, contend that a regional focus is just a marketing gimmick.

The offer is, clearly, a carefully considered marketing gimmick.

However, the worm isn't particularly traditional; it's a modern marketing gimmick.