But is this anything more than a marketing gimmick?

"They ought to be a place of honor, not a marketing gimmick."

Critics, however, contend that a regional focus is just a marketing gimmick.

In this way, it was a successful marketing gimmick.

This is a marketing gimmick and I'd like to see all of them gone.

What if the whole "deadly twin" thing is just a marketing gimmick?

It's part of the marketing gimmick, to be sure.

The fossil is discovered to be a marketing gimmick for a new mall.

Unless you came up with some great marketing gimmick.

The offer is, clearly, a carefully considered marketing gimmick.