In the late 1940s, Perez Prado came up with the dance for the mambo music and became the first person to market his music as "mambo".
He also became the first person to market his music as Mambo.
Quickly thereafter, Hornsby marketed her music and label throughout Europe and the USA.
Todd Rundgren markets his music directly to subscribers to his Web site, patronet.com.
Jay is currently focusing on the business side of music with his company Lefthook Entertainment that helps artists market their music.
Today, with some relatively inexpensive computer software and an Internet connection, even artists on a shoestring budget can record, mix, master, distribute and market their own music.
A&M Records marketed her music to mainstream radio and secular retailers.
Word Records marketed her music to Christian radio and Christian retailers.
She also owns a marketing company that works with international artists to market their music in the U.S.
