This satellite/internet-driven programming service predominantly targets male listeners in the 18-44 demographic range with a 20-40 year-old target.

Their ratings consistently ranked No. 1 among male listeners in the 25- to 54-year-old demographic.

Broadcast executives say such stations represent AM radio's best chance for building a base among male listeners.

Although the show is promoted as female-slanted, it has gained a large share of male listeners as well, developing a loyal nationwide following.

A man talking to a male listener laughs only slightly more than his companion will in response.

Case in point: today's email from a male listener who nominated himself to be our first male guest.

We'd dressed Maris as we had for good reason, hoping that she was attractive enough to keep her male listeners at least interested!

Last fall (1984), it claimed more adult male listeners during its time period than any other program in the market.

Wilson's show was number one on the AM dial from 5-8 pm with male listeners.

A widower, Formby each week advises his married male listeners to kiss their wives goodnight.