Some writers are old hands at getting arrested, but it is rare for a magazine executive to join them.

In fact, almost every leading magazine executive had been cited as a possibility.

But magazine executives have estimated the loss at closer to $15 million to $18 million.

The big problem facing magazine executives is how to differentiate their publications, the report said.

No matter what the strategy they choose, magazine executives are worried.

But several magazine executives interviewed said it was not their role to police advertising.

Some magazine executives think the more national approach is not the correct solution.

In the meantime, some magazine executives worry about the creative future.

More than just revenue, magazine executives said, the ads even give readers another reason to buy their publications.

In return, the magazine executives are spending $500,000 for trade ads.