It is not the first time a big publisher has failed to find an audience with a magazine aimed at women athletes.
Modern Wonder was a largely factual magazine aimed at boys and young men.
She was referring to a year-old magazine aimed at women over 40.
Imagine is an educational magazine aimed at middle and high school students.
One idea is a magazine aimed at baby boomers, according to several people close to the discussions.
Self-esteem and confidence are, of course, important issues for a magazine aimed at teenage girls.
That reality is prompting hot competition in the market for magazines aimed at the working woman.
Other monthly magazines aimed at women are not far behind.
If anything, its market is particularly easy to identify and there are more than enough magazines aimed at it.
The campaign has also included public service advertisements in some magazines aimed at parents.
