But then came "Breaking Away," and afterward he changed his focus and began concentrating on the potentially lucrative world of movies.

Paul gives up dealing in order to move into the shadier and more lucrative worlds of kidnapping, pornography and other gangster activities.

At the same time, Magnusson said, these athletes want to be taken more seriously as they seek to become equal partners in the lucrative world of professional sports.

In the bizarre yet lucrative world of Enron's bankruptcy, everyone seems to have a complaint these days.

With very few exceptions, the fact remains that it is still a lucrative world of real estate here.

But the owners have a three-pronged solution designed to make the neighbors happy, bolster their business and introduce them to the lucrative world of real estate.

The idea has not yet extended to the far more lucrative world of online search advertising, though.

The lucrative but complicated worlds of film, television, translation and other rights, meanwhile, have made agents' work more challenging and expensive.

From tiny but fast-moving specialists to the industry's giants, everyone wants a piece of this brave, clean and potentially lucrative new world.