A win at the Tony Awards for best musical, for example, can mean millions of dollars in sales and a lucrative national tour.
John Brinnin invited Thomas to New York, where in 1950 they embarked on a lucrative three-month tour of arts centres and campuses.
She is unsure now about participating in the potentially lucrative two-month tour the American gymnasts have scheduled after the Olympics.
His sport is played in 91 nations, with a lucrative professional tour in the United States, Japan, Mexico and Canada.
Rather than withdraw from public attention, she turned the notoriety to her advantage with a series of lucrative tours on the lecture and nightclub circuit.
They confide in the main character that they have signed mysterious contracts for a long, lucrative tour of private gigs.
When his club lease expired, he closed down and turned to lucrative international tours.
In 1854, she and Mario undertook a lucrative tour of the United States of America, where they were treated as major international celebrities.
Ballet companies from Europe began lucrative tours of theatres in North, Central and South America during the mid-19th century.
