But because magazines pay money to have their pages counted, Hearst Magazines' resignation also means lost revenue for the trade group.

The Government takes about $1.5 billion a year in alcohol taxes, and opponents of the new law contend that it will mean lost revenue and lost employment for those who make and sell alcoholic drinks in Ireland.

Unless the economy rebounds, the state cut in income taxes and business taxes will mean lost revenues of over $600 million in the current fiscal year, and more in the future.

BA is going to lose £millions through the strike and even more millions in lost future revenue because people will switch to other airlines.

But because the tax deduction for I.R.A.'s would mean lost revenues, restoring it would be inadvisable, he said, while Congress and the Administration are trying to cut the budget deficit.

Under monthly pass systems, for example, some cities saw sharp jumps in demand at midday, at night and on weekends, creating lost revenues and causing some to rethink their fare structures.

His insurance reimbursed him for $13,000 to cover lost revenue, he says, and business is "still 30 percent down," he said as lunchers arrived for salads, sandwiches and dishes like chicken rollatini laid out by his eight workers.

Many argue that the state should not call this "lost revenue."

Any new entity would pay Los Angeles severance for 20 years to cover lost revenues, then would stand entirely on its own.

For many smaller businesses, on the other hand, having messages blocked or shuttled into a spam folder by an Internet service provider or e-mail administrator can mean lost revenue.