Much of the money for the festival comes from large brewers.
Hard drinkers are more important than ever to the large brewers.
Falstaff was the third largest brewer in America by the 1960s, with several plants across the country.
The $1.22 billion buyout creates one of the world's largest brewers.
America's largest brewers are still producing the more benign ads.
The success of the gluten-free product has attracted competitive interest from other brewers, large and small.
Interbrew, which employs 8,000 people, is one of the oldest and largest brewers in Europe.
There are more than 100 beers (about three dozen on tap) from brewers small and large all over the world, not to mention Wisconsin.
In 2008, Anheuser-Busch ranked as the world's second largest brewer.
Anheuser-Busch, the large brewer, said third-quarter earnings rose 3.8 percent.