It is also important that he keep his prices under $500.
Up to now, competition among the Japanese has kept prices down.
Such competition, he said, "has kept prices lower than anyone expected."
That, in turn, should help keep prices under control when demand picks up.
Q. How can you keep prices from shooting up further?
What we were obsessed with was keeping our prices below everybody else's.
He said the low-tech nature of the business had kept prices down.
Other words suggest he would rely on competition to keep prices down.
That allows us to keep our prices lower because we're doing less data entry.
The aim should be to let competition keep prices near actual cost.
