Mr. Zimberg said he had no doubt why people invest in Broadway productions despite the risks.

And economically, an army of Taiwan business executives is investing on the mainland despite Government efforts to curb the two societies' growing interdependence.

Analysts said companies were investing in new plants and equipment despite slower consumer spending.

Mr Bell is investing heavily in new technologies despite the industry's low margins.

Our approach has been to continue to invest in people despite the downturn.

As a result, auto makers are continuing to invest heavily in testing programs despite the recession that has gripped the industry.

In the late 1950's, he pressed the company to continue investing in the float process, despite enormous technical difficulties.

Yet we all nod at the notion of it, and invest the season with hope despite the daily trudge to work.

They invested despite the enduring skepticism of much of the economics profession.

And corporate managers have kept investing despite the cycles of disillusion with the grand promises sometimes made by the computer industry's eager sales force.