For Chevrolet, combining its new image-building campaign with the introduction of its new cars and trucks is essential.

During its image-building campaign abroad, the orchestra also toured Europe over the next couple of years, playing in Lyons, Brussels, and Antwerp.

Ms. Swarovski has also pursued another front in her image-building campaign: promoting the family name and its wares at gala fund-raisers.

The association started its image-building campaign after it surveyed Washington "decision makers" in 1993 and found a startlingly low opinion of the industry's importance.

And there was one point at which Philby's image-building campaign seemed to go beyond deception to an astonishing level of self-deception.

One international soup company managed to continue its corporate image-building campaign by sending as Christmas presents boxes of biscuits and chocolates made by its continental subsidiaries.

But the industry is gearing up to foster an image-building campaign that would make "New Jersey" and "pharmaceuticals" synonymous.

A broader image-building campaign, perhaps carrying the theme "New York's paper," could begin in the fall.

WHEN a potentially image-destroying event occurs in the middle of an image-building campaign, what should a company do?

Citgo then resumed the image-building campaign that it had begun in July and that is scheduled to run through the end of March.