Team Pepsi had struggled in Halifax's crowded hockey market and it was no different for the Wolverines.

Bryden said this shouldn't be a problem in a "great hockey market."

Once upon a time, a "good hockey town" was synonymous with a good hockey market.

Last spring, the North Stars almost moved to San Jose when the former owners said they couldn't sell the sport in their traditional hockey market.

Now there's a healthy hockey market.

After struggling to attract fans in Halifax's crowded hockey market, the team is now one of the league's top draws.

But look, maybe Bryzgalov just doesn't get how it works in real hockey markets.

His picture was placed on the cover of Nashville's city directory, testifying to his popularity in the non-traditional hockey market.

Suddenly, what had been a traditionally strong hockey market seemed in danger of losing its team.

Kane expressed excitement at the move and being able to play in a Canadian hockey market with a passionate fanbase.