It's also about surviving loss with highly marketable comic fortitude.

In some cases, publishers use ghostwriters to increase the number of books that can be published each year by a well-known, highly marketable author.

Because of that, it is highly marketable, and is collected by amateur and professional florists alike.

"That information is highly marketable," she said.

Almost anyone with significant political connections, including the spouses, family members and former aides of lawmakers, is highly marketable on K Street.

"And I thought it would be highly marketable."

A mushroom farm's assets have little alternative use and thus are not highly marketable.

Now I could rattle off the names of dozens of female athletes who are highly marketable.

And a surprising number of analysts and traders now think that a deal is not only financially possible but highly marketable.