Profit margins are falling in that business because of heavy discounting.

The company blamed "heavy competitive discounting and promotion" for the decline.

"Duquesne is doing heavy discounting of tuition for those who sign up," he said.

Much of that demand, however, has been propped up by the Big Three's heavy discounting.

But I think with heavy discounting at the beginning to build the word of mouth, it will be fine.

If sales do not improve, analysts said, heavier discounting or reduced production must follow.

- Inflation down, courtesy of the heavy discounting and the recent collapse in demand.

The results, however, were achieved in part because of heavy discounting after a weak spring.

Detroit's current heavy discounting has left many customers with an attitude akin to "what'll you pay me if I take this thing off your hands?"

In addition, Chrysler said that the heavy discounting had probably moved some sales forward into the second quarter.