Within hours the story had gone viral, prompting the Cannes organisers to expel Von Trier from the Croisette.
By then, the tweet had already gone viral, earning national media attention and more than a few laughs.
But harmless & quite sweet really when you consider some of the stuff that has gone viral over the past few years :)
It also means sports teams (see: Belfast Giants, Sheffield Steelers) trying to go viral by producing a video featuring their players lip-synching popular holiday tunes.
By Sunday night, through promotion on Twitter and Facebook, the video had gone viral, receiving nearly 500,000 hits.
Another tactic is to go entirely viral in nature.
Rastani's appearance yesterday on BBC News 24 has now "gone viral", with more than a quarter of a million views.
In no time at all the email had gone viral, becoming an internet sensation, and reaching tens of thousands of readers.
The Occupiers' Web presence is impressive; its improvisatory openness has helped the movement go globally viral.
It woulda went viral and not in a good way.